Subaru Revealed Behind 2011 Mediocrity Marketing Hoax; What do you Say Kia?

As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.

It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans.

We assume the creators of the campaign believed no one would figure out that the car buried under all that beige makeup was an older Kia Optima.

Mark this down as a big mistake, because once we found out, we were bound to make a comparison between the Legacy and the forthcoming 2011 Kia Optima (and not of course, its decade-old predecessor...).

And in our book, at least, in what concerns the looks department, the new Optima makes the Legacy seem beiger than Japan's beigest beige...

Now, wouldn't it be interesting if Kia responded with a 'beige' answer / commercial to Subaru's campaign?

Link: 2011 Mediocrity Sedan

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_______________________2011 SUBARU LEGACY_______________________

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__________________________2011 KIA OPTIMA__________________________

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Subaru Announces First All-New Boxer Engines in 21 Years

Fuji Heavy Industries Ltd. (FHI), Subaru's parent company, has released details on its third-generation four-cylinder boxer engine that will be available in 2.0-liter and 2.5-liter displacements. This is the first overall renewal since the second generation was introduced in 1989. The horizontally opposed flat 4 has been a mainstay of Subaru's Impreza, Forrester and Legacy models for some time.

Subaru claims that fuel efficiency is up by 10%, thanks to a compacter combustion chamber and longer stroke, variable-valve timing (which Subaru calls Active Valve Control System) on both the intake and exhaust valves, lighter pistons and connection rods, a more efficient and compact oil pump and separate engine cooling circuitry for both the block and head.

Power for the 2.0 L engine remains the same at 109kw / 150HP, while torque is up 5 Nm to 196.

The new boxer engine has a slightly higher compression ratio of 10.5 (up from 10.2), a shorter bore (84 mm, down from 92) and longer stroke (90 mm, up from 75). Subaru has yet to release details about changes to the 2.5-liter unit.

The first Subaru to receive the third-generation boxer engine will be the Forester.

By Tristan Hankins

Subaru to Update its Lineup to help welcome the Toyobaru Coupe into the fold

Besides adding its upcoming unnamed coupe to the lineup, Subaru will be working to get a little pep back in its step by bringing out some new designs over the next few years. What can we expect from the all-wheel drive anti-SUV brand? Autoweek had an interesting article charting the upcoming changes in Subaru's lineup.

Starting with the chunky-monkey Legacy and Outback models that are relatively new, the only update to be expected is a mild refresh/facelift coming in the next three or four years.

Hopefully Subaru will decide on a corporate face that doesn't look like 'meh' and throw it on those two, because right now they're as beige as a Camry. I mean, if Volvo and Audi could make their crossover cars (the Cross Country and Allroad) look cool, why can't Subaru?

Next is the Forester; if all goes according to plan, this fall will see the 2011 Forester available with Subaru's more efficient next-gen 2.5-liter boxer engine. We can expect major styling updates in the next two or three years. Also, though possibly limited to Australia, there could be a hi-po 300+ horsepower Forester coming down the line that would utilize the STI's 2.5-liter mill. Speaking of Imprezas...

After the recent revival of the STI sedan for 2011, the Impreza model line is expected to get a full redesign for 2012. Consumers should also look for a possible hybrid using Toyota technology. In my opinion, the Impreza is another car that's screaming for a little more character. Like the Legacy/Outback, what we need here is a decent shnoz and some family traits, not just big wings and fat fenders on highline models to make up for middle-of-the-road styling.

Unsurprisingly, the Tribeca crossover has yet to get another generation confirmed. After its original debut as one of the ugliest things on the road, the crossover thankfully got enough of a Jennifer Aniston nose job to make it bearable to look at.

Now, however, sales don't seem to be justifying bringing it back for another round. For 2012 there should be some mild updates in the form of standard options and whatnot, but those waiting for a second-generation Tribeca shouldn't hold their breath. This is a case where Subaru should just fiddle with the Forester, offer 7-seats in it, and then get rid of this model pronto.

Lastly, the most anticipated Subaru in a generation: the so-called Toyobaru Coupe. The new 2-door, which has been co-developed alongside Toyota's rear-wheel drive FT-86 coupe, should be getting an engine lineup similar to the Impreza's.

Look for a 2.0-liter naturally aspirated 4-cylinder and possibly a slightly de-tuned version of the STI's turbo-4. All-wheel drive is still unconfirmed, but one thing is for damn sure: as soon as all-wheel drive isn't offered on a rally-like-fighting baby Scooby like this, the dilution of the brand has gone from "possible" to "happening right now".

By Phil Alex

Source: Autoweek

Photo Gallery: Current Subaru Range

Subaru Issues Safety Recall for 2010 Legacy and Outback Models

The National Highway Traffic Safety Administration announced a recall for the 2010 model year Subaru Legacy sedans and Outback crossovers equipped with a continuously variable transmission (CVT). The recall affects a total of 29,443 vehicles in the States.

Subaru said in statement that there's a possibility a crack or split can occur in the CVT cooler hose resulting in a fluid leak. According to the Japanese maker, "if the fluid is completely leaked during driving, the vehicle will come to a stop, possibly resulting in a crash."

The company added that it will notify owners and dealers soon and replace any affected cooler hoses free of charge. For more information, owners of the affected models can contact Subaru at 1-856-488-8500.

Minor Updates for 2011 Subaru Legacy Sedan and Outback

The 2011 model year brings some subtle equipment updates and a modest price increase for Subaru's Legacy sedan and Outback.

Both vehicles receive equipment enhancements including manual-folding exterior mirrors, while Premium and Limited models equipped with Harman/Kardon audio now feature XM Satellite Radio and a three-month trial subscription. There are also new available colors for both cars.

Prices for all Legacy models aside from the Limited trim versions remain unchanged for the 2011MY, and range from $19,995 for the base 2.5 to $24,995 for the 3.6R.

Limited trim models receive a $300 price increase due to the inclusion of XM Satellite Radio, with the Legacy 2.5i Limited now starting from $25,295 and the Legacy 3.6R Limited from $28,295.

The 2011 Legacy 2.5GT sports sedan will be offered only in Limited trim and comes with a starting price of $31,395, an increase of $405. It now includes a standard power moonroof as well as XM Satellite Radio, fog lights, new simulated carbon-fiber dashboard trim, silver contrast seat and armrest stitching, and aluminum pedals.

For the 2011MY, the Outback receives a $200 price increase with the Outback 2.5i starting at $23,195 and the Outback 2.5i Premium at $24,495. New features for the Outback models include the addition of a Rear Vision Camera to the the Power Moonroof Package.

The Outback 2.5i Limited with Lineartronic CVT now starts at $28,495 while the six-cylinder Outback 3.6R is priced at $28,195. Finally, the Outback 3.6R Limited now starts at $31,495 and includes standard XM Satellite Radio.

*Photos: 2010 Subaru Legacy and Outback

Subaru to Start Selling Cars in South Korea

Even though Kia and Hyundai are present in most countries around the world, you'll be surprised of the number of automakers that are absent from the South Korean market for one reason (import taxes) or another (legislation).

Subaru is one of them, but that's going to change soon as the Japanese automaker announced today that it is joining Toyota in South Korea's recovering market for imported cars. The company said that that sales of Subaru-brand vehicles will start from April in the country working through its local distributor, Subaru Korea Co., Ltd.

The automaker's range will initially comprise of the Legacy, Outback and Forester. Unfortunately for Subaru fans in South Korea, the Impreza series, and by that, we actually mean the WRX and STI, won't be offered.

Subaru's newly formed Korean division said that it has set an initial sales target of a mere 600 units in the first year but aims to increase that number to 3,000 units by 2015.

The company stated that it is the process of developing its own dealer network and is planning to open Subaru outlets first in Seoul and Pusan and then to other metropolitan areas in South Korea.

European-Spec 2010 Subaru Legacy and Outback to Debut in Frankfurt

Already available in North America and Japan, the all-new 2010 Subaru Legacy and Outback will have their European premiere at the Frankfurt Motor Show, which will be held from September 17 through 27. Compared to their American counterparts, both models get a restyled front grille along plus redesigned lower part of the front bumper and larger exterior mirrors housing the turning signals.

The new Legacy Sedan and Station Wagon are 65 mm and 55 mm longer than their predecessors respectively while the wheelbase in both cases is expanded by 80 mm, allowing for greater rear legroom. In Europe the Legacy will be offered with two four-cylinder petrol engines, a 2.0-liter and a 2.5-liter unit, and Subaru's 2.0-liter turbo diesel boxer engine that makes 150 horsepower.

The fourth-generation Outback which is the crossover version of the Legacy Station Wagon featuring improved ground clearance and SUV-like protective body cladding will be sold in Europe with a 2.5-liter four-cylinder petrol and a 2.0-liter turbo diesel while certain markets will also get a range-topping 3.6-litre boxer 6-cylinder petrol model.