New TV Ad Shows Peugeot 508 in Motion

Peugeot has released the first full-length TV ad for its flagship 508 sedan that will have its world premiere at the Mondial de l'Automobile (Paris Motor Show) at the end of the month. The 508 sits snugly between the soon-to-be-discontinued 407 and the already defunct 607 range in terms of size.

The ads show off the sedan and wagon body styles on the move for the first time, as well as features such as the push-button start, Audi-esque pop-up information display and (optional) panoramic sunroof. Peugeot has promised standard stop-start across the range.

The 508 goes on sale in Europe early next year, and will be available with a choice of naturally aspirated and force fed 1.6-liter gasoline units, and 1.6-liter, 2.0-liter and 2.2-liter turbo diesels.

A diesel-electric Hybrid4 version is scheduled to be added to the range in mid-2011.

By Tristan Hankins

VIDEO: Peugeot SR1 Roadster Concept in Some Virtual Action

A couple of weeks ago Peugeot released the first official photos of its new SR1 hybrid roadster concept that signals a fresh design direction for the French automaker. Now, the company has published a digital promo film that shows the tow-seater hybrid model in some virtual action. Check it out after the jump.

Merci for the tip A. Knesal!

VIDEO: Peugeot's Funky Nude Parade Surprises Londoners

The things marketers and advertisers come up with to capture the attention of consumers, never cease to amaze us. To celebrate the launch of the new 308CC coupe-convertible in the U.K., Peugeot decided to offer Londoners a 'rude' wake-up call in the morning rush hour with a team of 308 seemingly naked people wearing only a blue scarf. However, to the dismay of many, Peugeot's commuters weren't actually naked as they were wearing specially made bodysuits mimicking the color of the human skin. Check out Peugeot's "naked" commuters in action in the video after the jump.