VIDEO: First Official Driving Footage of New Bentley Mulsanne

Bentley is continuing its efforts to drum up attention for its new Mulsanne limo, this time with the release of a three minute long film shot on location in Edinburgh and the Scottish borders.

Set to replace the Arnage, the British firm's flagship model is motivated by a twin-turbocharged 6¾-litre V8 churning out 512 horsepower and a massive peak torque of 1020 Nm / 752 lb ft. Power is transferred to the rear wheels through a new eight-speed automatic transmission with steering-wheel mounted gearshifts. Watch the video after the jump.

New Bentley Mulsane Limousine Priced from £220,000 in the UK, Sales Start Next Summer

Bentley's new flagship limousine, the Mulsanne, will arrive in the United Kingdom in the Summer of 2010 with a starting price of £220,000 (including taxes and delivery charges), which comes to about US$365,000 or €242,000 with the current exchange rates, the company announced today.

Powered by a twin-turbocharged 6¾-litre V8 engine that delivers a hefty 512 horsepower, the luxury Bentley flagship will offer buyers a wide variety of personalization options including a palette of 114 paint colors, 21 carpet colors, nine wood veneers and 24 different interior leather hides to choose from.

Bentley said it has already held more than 1,000 private customer previews of the Mulsanne at the company's factory in Crewe, England as well as a series of preview events held at dealerships across the UK, Continental Europe and the United States, and that early customer interest exceeds 2010 production targets

"Even at this very early stage, the expression of interest we've received easily exceeds our 2010 production targets," said Stuart McCullough, Member of the Board for Sales & Marketing for Bentley.

"The Mulsanne's credentials are a pure expression of Bentley design and craftsmanship, and that's struck a chord with Bentley enthusiasts across the globe as well as many of the potential customers we have welcomed for tours in Crewe this year. We've been encouraged by the positive commentary, notably from our American customers as the Mulsanne was privately previewed in seven metro markets across the country."

Production of the Mulsanne will commence at the firm's Crewe headquarters in England in the second quarter of 2010 with each example taking about nine weeks to build.

VIDEO: 2011 Bentley Mulsanne No1 Auctioned for $500,000

As well as performing the world premiere of the brand-new 2011 Mulsanne at this weekend's Pebble Beach Concours d'Elegance in Monterey, California, Bentley also auctioned the first example of its 'uber' (let's not forget the car's VW Group roots...) luxurious flagship sedan at the Gooding & Company auction with chassis No1 being sold to an unnamed buyer for $500,000. The Mulsanne will replace the Arnage in Bentley's automobile range with sales set to begin in the summer of 2010.

Thanks for the tip Ecneli!

2011 Bentley Mulsanne: Arnage Replacement Makes World Debut at Pebble Beach

After a series of lackluster teaser videos, Bentley finally whisked the covers of the all-new Mulsanne at the Pebble Beach Concours D'Elegance in Monterey, California this past weekend. The British automaker's flagship limousine, which we have come to know as the "Grand Bentley", will replace the Arnage when it goes on sale in mid-2010 as a 2011 model. Bentley said that the new limo is inspired from by the company founder W.O. Bentley's "crowning achievement" the 1930-1931 8-litre.

"The 8-litre's breathtaking performance and quality was perhaps the finest example of a 'pure' grand Bentley. Every mechanical detail carried W.O. Bentley's unique stamp and it was the clearest demonstration of a car built without compromise," commented Dr. Ulrich Eichhorn, Member of the Board Engineering.

"The Mulsanne has been designed with exactly the same guiding principles, so it is entirely fitting that these Bentleys from different eras share the same stage," he added.

Bentley has withheld engineering and powertrain details on the new Mulsanne as the company said it will provide full product information at next month's Frankfurt Motor Show.

However, some sources claim that the Mulsanne will be powered by a reworked V8 engine while others support that it will feature a W12 engine. We'll just have to wait and see who's right. Until then, feel free to have your say on the Mulsanne's styling in the comment section below.