Wednesday, April 21, 2010

Maserati Targeting BMW 5-Series, Announces Plans for New Entry-Level Model


The Fiat Group has revealed its future plans for the Maserati brand that include the presentation of a new entry-level model and a replacement for its flagship limo, the Quattroporte.

The announcement was made today during the presentation of the Fiat Group's 2010-2014 Business Plan to financial analysts and institutional investors in Turin.

According to the Italian automaker, the new model will carry a price tag under €55,000 (about US$74,000 at today's exchange rates) and will be positioned in the upper-end of the E-Segment that includes vehicles such as the Jaguar XF, BMW 5-Series, and Audi A6.

The brand also revealed that it is planning to introduce a successor to the Quattroporte luxury sports sedan that will be marketed and priced closer to cars like the Mercedes-Benz S-Class and BMW 7-Series.



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